It is both exciting and daunting to work with the worlds largest company, especially a company that is known for being so specific about their public facing messaging. One of the things that XCIV was excited to do and feels as if we implemented well is integrating global strategy but making it feel local. Retaining Apple brand identity while making the ads feel anchored in a South African context.
With the arrival of the Apple Watch cellular, XCIV has the opportunity to showcase how, in many cases, an Apple Watch equipped with cellular need be your only companion to stay connected. In this series, we will visit three people unable to reach or carry their iPhones. In isolated or encumbered situations we will show how their Apple Watch is all they need to answer calls, receive messages staying connected while leaving everything else behind.
XCIV was able to fully encapsulate every deal of the new Apple Watch and give it an electric and fun energy so that the viewer could digest and engage with the content.